New York-based designer Dror leads Tumi in a new direction
Yet another high-flying alumni of the illustrious Eindhoven Design Academy, Dror Benshetrirt describes his style as “rooted in a rigorous methodology…driven by the desire to unleash the mutable and non-static nature of objects.” In reality, this translates to a decidedly masculine aesthetic, underpinned by a reliance on geometry and a lack of embellishment or unnecessary detail.
Launched at this April’s Salone del Mobile in Milan, his collaboration with luggage specialists Tumi marks their first collection created with an external designer. Certainly, Dror’s rejection of overtly feminine ornamentation must have played a part in his selection by Tumi. A more flamboyant creative simply wouldn’t have meshed with Tumi’s functional, hardwearing style.
“I essentially set about designing for myself,” explains Dror. “I’m constantly on the go, carrying different things and switching modes of transportation: from an iPad to gym clothes; from the workday to a night out; between quick business trips and the all-too-rare vacation; in and out of airports; speeding across town on my motorcycle. More than ever, we expect our products to simply, effortlessly and elegantly fulfill all of our needs. Those that succeed become an indispensible extension of us and our lives.”
Intelligent geometrical design is a key aspect of Dror’s work; his QuaDror truss system, relying on the assembly of four identical L-shaped sections, creates a structure that supports itself through the interplay of the interlocking parts. Utilized in the production of architecturally engaging light fixtures, walls, houses and even bridges, more than anything QuaDror, which converts seamlessly from 2D to 3D, highlights Dror’s passion for pieces that can evolve.
“I think we are all transformative beings; luggage should be an extension of its users and able to adapt and transform to the different scenarios that we are exposed to. I need my bags not only to follow me, but to make my mobility convenient and stylistic.”
Tumi and Dror have developed a capsule collection designed to alter as required by the carrier. The International Carry-On case is the first-ever expandable hardside case that extends without zips. Instead, the four size options are achieved through a hinge that adjusts the depth from nine inches to a substantial 14 inches: that’s a lot of extra space to cater for the inevitable holiday shopping spree.
In a deep industrial brown, with angular front panels, this Dror compilation isn’t likely to tempt those looking for logo-ed luggage that screams luxury. But when it comes to quiet, considered bags with solid design credentials, Tumi has undoubtedly hit the mark with Dror.