About

Group Profile

It all began in 1989, when Tony Salamé dreamt about creating a lifestyle for the new millennium. His dream was Aïshti, a word that has become synonymous with ultimate luxury in Lebanon.

Since its inception, Aïshti has grown from a single high-end clothing store into a successful, globally recognized chain that carries renowned luxury brands. With various branches throughout Lebanon, Aïshti brought together under one roof some of the most prestigious fashion labels in the world, including Prada, Miu Miu, YSL, Dolce & Gabbana, Dior, Sergio Rossi, Roberto Cavalli, Marc Jacobs, Marni, Burberry, Fendi, Chloé and many more. Aïshti's stunning Seaside store in Jal el Dib, a few minutes north of Beirut, also features furniture and home accessories from high-end European brands like Minotti and Misura Emme.

The Aïshti empire also includes several monobrand boutiques, most notably Cartier, Gucci, Celine, Zegna and Diesel.

Aïzone, the more casual side of Aïshti, exists as a separate entity and carries some of the hippest international brands including Camper, True Religion, 7 for All Mankind, Armani Jeans and various other trendy LA brands.

The company has also branched out into parallel industries, with a full-fledged spa and hair salon operating inside the Aïshti store in Downtown Beirut, and a glossy, glamorous lifestyle publication, Aïshti Magazine, focusing on fashion, entertainment and design. Four restaurants, People (with two separate locations), Aïshti Café and Gossip also operate under the Aïshti umbrella. 

Today, Aïshti is the undisputed fashion and luxury products market leader in Lebanon.

Our History

1989 First store Jal el Dib

1990 Second store Mar Elias

1993 Kaslik store opening

1994 Verdun store opening

1995 Sofil Center store opening

1996 Gucci joins Aïshti chain

1997 Noni chain acquisition

1997 Aïshti Verdun relocates

1998 Noni Verdun opening

1998 Aïshti men-only/Ashrafieh

1998 The Sofil store/women-only

1998 Home Collection opens

2000 Aïshti InterContinental Phoenicia hotel opening

2001 Aïshti Downtown Beirut opening

2001 Gucci Downtown Beirut opening

2002 Zegna Downtown Beirut opening

2002 Celine Downtown Beirut opening

2002 People restaurant Downtown Beirut opening

2002 Aïshti Magazine launched

2003 Aïshti Seaside reopens in Jal el Dib

2003 Aïzone opens in ABC Mall, Ashrafieh

2004 Cartier Downtown Beirut opening

2005 Ï Day Spa Downtown Beirut opening

2005 Diesel Downtown Beirut opening

2005 Aïzone CityMall opening

2005 Aïzone Mall of the Emirates in Dubai opening

2005 Aïzone InterContinental Mzaar hotel opening

2006 People restaurant Jal el Dib opening

2006 Dolce&Gabbana boutique Downtown Beirut opening

2006 Roberto Cavalli boutique Downtown Beirut opening

2007 Marc Jacobs boutique Downtown Beirut opening

2008 Fendi boutique Downtown Beirut opening

2009 Canali boutique Downtown Beirut opening

2009 Corneliani boutique Downtown Beirut opening

2009 Dior boutique Downtown Beirut opening

2009 Chloé boutique Downtown Beirut opening

2009 Burberry boutique Downtown Beirut opening

2010 Seven boutique Downtown Beirut opening

2010 Stella McCartney boutique Downtown Beirut opening

2010 Camper boutique Downtown Beirut opening

2010 Jimmy Choo boutique Downtown Beirut opening

2010 Balenciaga boutique Downtown Beirut opening

2010 D&G boutique Downtown Beirut opening

2010 Etro boutique Downtown Beirut opening

2010 Yves Saint Laurent boutique Downtown Beirut opening

2010 Bottega Veneta boutique Downtown Beirut opening

2011 Baby Dior boutique Downtown Beirut opening

2011 Agent Provocateur opens in ABC mall, Dbayeh

2011 Emilio Pucci boutique Downtown Beirut opening

2011 Marni boutique Downtown Beirut opening

2011 Aïshti 10 Years in Downtown